Market Demand Rises For East African Fabric Kitenge + Trending Styles

Recently there has been a rise in demand for East African’s pattern fabric Kitenge. The name Kitenge was derived from the Swahili word Kitengele, the Kitenge, also known as Chitenge. Initially, women used the Kitenge as a wrap and a baby carrier. But as time went by, the fabric usually printed in multiple colors and patterns became a favorite for people attending ceremonies such as weddings. The Kitenge holds some significance in the different cultures in Eastern African.

Kenyans wear the Kitenge as an appreciation of culture and creativity. As such, you are more likely to see such dresses during events such as Koroga, Blankets and Wine, among others. Fashion designers have tapped into the growing demand for the Kitenge by creating unique and beautiful pieces. Today, you can find just about anything; traditional top and down or the modern Kitenge fused with other fabrics (laces, denim, silk).

See below for trending Kitenge styles